"I wore several hats working in e-commerce for over 10 years. My favorite roles always involved merchandising, marketing, and working with creative talent. In these roles, I noticed that there was a tool that I always used, Excel. I used it for many things but noticed that it was not ideal to plan and manage all of the events, sales, and assets that are live on a website. After asking around, I learned that a lot of brands used some form of spreadsheet too. I decided to create Plannista to make e-commerce and marketing leaders's life easier, help their teams work smarter and faster and hopefully give their creative teams more free time to be creative!"